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CARHARTT WIP ISHIN DESHIN EVENT

Carhartt WIP launched the “Ishin Denshin” global activation together with regional partner Flendergroup, connecting creative communities across cities like Cairo, New Delhi, and Istanbul. The project revolves around the release of Ishin Denshin, a skate film that celebrates the universal language of skate culture and the connection between different communities around the world. The phrase “Ishin Denshin” comes from Japanese and loosely means communication without words, reflecting how skateboarding connects people across cultures.

In these cities, screenings and community gatherings were organized with local skate crews and creative spaces, supported by Flendergroup, which distributes and develops Carhartt WIP in the Middle East and surrounding regions. These events bring together skaters, artists, and street culture audiences through film screenings, music, and social gatherings, helping expand the brand’s cultural presence in emerging markets across the Middle East, Africa, and South Asia.

To View the full event, click the links below:

• Ishin Deshin at Cairo

• Ishin Deshin at New Delhi

• Ishin Deshin at Istanbul