Can I?

Founded on the streets of Flatbush, Brooklyn, in the '90s, Carl Williams founded his iconic brand with "$1000 and a dream". Born in an era where your outfit was social currency, Karl used his passion for style to develop the influential brand we now know and love as Karl Kani. A self-taught designer, Karl's designs have been worn by icons such as Tupac, Nas, Jay-Z, Aaliyah, and Snoop. Building his own baggy-fit, hip-hop ready blueprint, Karl used his "hustle-hard" upbringing and a savvy eye for street-influenced fashion to create a globally-renowned brand. 

Coming for an era where nobody believed hip-hop culture could become pop-culture de rigueur, Karl faced skeptical detractors, unsure if a street-influenced label could go global. Despite being confident, Karl would always ask himself "Can I do it?" This existential question was the launching pad that drove Karl to legally change his name from Carl Williams to Karl Kani. So, the question of "Can I?" morphed into the brand name "Kani", and with that, a legendary label was born.

Fast forward to the global pandemic of 2020 - in a time of uncertainty, many creatives are asking themselves: "Can I keep my business going," "Can I still perform," and "Can I stay fit and healthy?"

The campaigns aims to send positive signals and communicate the brand heritage & the Karl Kani Story.

 KARL KANI FALL 2021 COLLECTION

COLLECTION LINES

KARL KANI BOLDNESS

-KANI DNA
-BOLD COLORBLOCKING
-OVERSIZED LOGO AOP
-RANDOM LETTER AOP
-ABSTRACT CLASH OF COLORS
-FOCUS ON DENIM

KARL KANI EMBRACING NATURE

-MIX OF UTILITY AND COZYNESS
-COZZYNESS // TEDDY FABRICS, VELVET, KNIT, WOOL MIX
-RAW MATERIALS // DENIM, HEAVY, FLANNELS, CORDUROY, HERRINGBONE
-WASHED OUT SURFACES
-TIE DYES
-QUILTINGS
-ORNAMENTAL AOP
-HEAD TO TOE LOOKS
-EARTHY/WARM COLORRANGE

KARL KANI LUXURY SPORTSWEAR

-LUXURY APPEAL
-SPORTIVE SILHOUETTES
-GUCCI, VERSACE, BALENCIAGA
-ORNAMENTAL PRINTS,
-RICH FABRICS LIKE VELVET AND FAKE FUR
-KANI METALPLATE
-TRIMS IN GOLD

KARL KANI RETRO FUTURISM

-DIGITAL DYSTOPIA
-ASSOCIATIONS: VIRTUAL REALITY, MOON LANDING, STEAMPUNK
-BLACK/WHITE TIE DYE
-ACID WASH ON DENIM
-GRADIENT EFFECT
-NEON DETAILS
-LOGO LAYERING

KARL KANI BOLDNESS WOMEN

-KANI DNA
-BOLD COLORBLOCKING
-OVERSIZED LOGO AOP
-ABSTRACT CLASH OF COLORS
-ART INSPIRED // MONDRIAN
-REWORKED AND DECONSTRUCTED
-FOCUS ON DENIM

KARL KANI CYBER PUNK WOMEN

-DIGITAL DYSTOPIA
-STEAMPUNK AESTHETIC
-MOON WASH ON DENIM
-GRADIENT EFFECTS AND TIE DYES
-FAKE LEATHER
-METAL AND PLASTIC CHAIN DETAILS
-LOGO LAYERING

KARL KANI HOME AND NATURE WOMEN

-COMFORTWEAR / HOMEWEAR
-WINTERY AESTHETIC
-COZYNESS // TEDDY FABRICS, VELVET WOOL MIX
-KNIT CAPSULE
-RAW MATERIALS // DENIM, FLANNELS, CORDUROY
-WASHED OUT SURFACES
-TIE DYES
-TONAL LOGOS
-HEAD TO TOE LOOKS
-EARTHY / FEMININE COLORRANGE

KARL KANI LUXURY SPORTSWEAR WOMEN

-LUXURY APPEAL
-SPORTIVE SILHOUETTES
-GUCCI, VERSACE, BALENCIAGA
-CHEETAH AOP
-RICH FABRICS LIKE VELVET AND FAKE FUR
-SATIN FABRIC AND SEQUIN DETAILS
-TRIMS IN GOLD